A recently published infographic showed some very interesting statistics in terms of the importance of live video streaming and the role that it current plays in the online world.
- Americans spent roughly 20 hours watching online videos in September of 2013.
- Over 75% of marketers plan to add video content to their sites and place more of an emphasis on video marketing than Facebook, Twitter and blog content.
- Cisco expects video content to account for almost 70% of Internet traffic by 2017.
- Video integration greatly improves the chances that your content will land on the first page of Google.
- Mobile video viewership increased by over 40% between January-June of 2013.
As you can see, due to the proliferation of high-speed Internet access as well as high-powered mobile devices, video content is here to stay. These statistics show just how important live video broadcasting can be for companies and individuals who are looking to expand their brand both domestically and internationally.
If you are looking to find a company to assist you with your live video broadcasting, TikiLIVE offers a full suite of products and services that can help even the most novice of users stream high quality video content to the cloud with ease.
In this article we will discuss some of the many benefits of TikiLIVE that will allow you to create and share video content with the masses. No longer do you need expensive equipment, cameras and television airtime. TikiLIVE allows you to stream your content to computers as well as smartphones, tablets and set top boxes using the same methods of the big boys like Netflix, Hulu and Amazon Prime Video.
Video Broadcasting Software
If you are just beginning to learn about live video streaming you are likely overwhelmed. You’ve heard about all kinds of software that allow you to stream content and you’ve also probably heard that you can even stream video from your smartphone or tablet. While all this is true, if you are looking for the highest quality HD video possible you likely want to utilize live video broadcasting software.
TikiLIVE offers HD Wave, a full-featured live video broadcasting software that is extremely easy to use. To begin live streaming with TikiLIVE and HD Wave follow the following simple steps:
- Install HD Wave for PC or MAC depending on the type of computer that you are using.
- Create a broadcaster account with TikiLIVE.
- Once you have created a broadcaster account you can then select to broadcast using HD Wave.
- Start your live video broadcasting session using HD Wave software.
- That’s it!
Live streaming with HD Wave is easy, even for someone who has never streamed video online before. Should you have any issues throughout the setup process, feel free to give the customer support team at TikiLIVE a call at anytime.
Live Video Streaming for Business
Some of the largest benefits from using live video broadcasting software can be seen by businesses. While businesses are sometimes looked at as behind the curve when it comes to emerging technologies, companies stand to increase productivity immensely through the use of video streaming. Some ways that businesses around the country are using TikiLIVE to improve efficiency include:
- Live stream business conferences – Business conferences are a necessary evil. They are incredibly expensive to coordinate, especially if you must pay for travel and accommodations while your employees attend a conference. With live video streaming you can easily broadcast your conference from one location to your employees around the world while saving serious money.
- Training videos – Many employees are visual learners and grow tired of reading hundreds of pages of SOP’s to attempt to learn a new skill or job task. With video streaming you can create a variety of training videos once and reuse them as you train new employees. Talk about an incredible return on investment!
- Expand your reach – Live streaming allows you to truly go global in terms of distributing your content to people all over the world. Partnering with a distributed content delivery network like TikiLIVE allows your users to experience the same high level of video quality whether they are located in your same city or on the other side of the world.
Don’t Discount Your Mobile Audience
As a producer of video content you need to always be thinking about your target audience. In traditional marketing, reaching your target audience is often the most important part of “making the sale.” Marketers around the world are beginning to understand that, more times than not, this target audience is accessing your content from a mobile device. Whether it is an iOS phone or tablet, or an Android device, you must be accessible through as many mobile channels as possible. With more than half of Internet users viewing content on their mobile devices, you are setting yourself up for failure if you do not address this huge portion of the market.
TikiLIVE offers a wide variety of features for the mobile market. With full HTML5 support, you can ensure that your videos will appear crisp and clear across all types of smartphones and tablets. This attention to detail will allow you to separate yourself from your competitors and to ultimately gain more customers or followers.
Social Media Sharing Is Easy With TikiLIVE
Another avenue to help share your content is through a variety of social media platforms. With TikiLIVE, we make sharing to these social media networks as simple as a click of the mouse. We are in the business of reducing the amount of work that it takes to stream and share your live video content through as many mediums as possible.
Have Questions about Your Video Content Strategy?
We understand that we’ve offered up a lot of information and that you may have questions. Feel free to give us a call at 305-289-4557 or visit our website to chat with one of our live streaming experts today. We are standing ready to help you stream your live content to a growing audience.
