When you’re selling a product or service, the best way to show your customers what it’s like to use it is to have them try it out. However, this isn’t practical or cost-effective when you’re trying to reach the largest number of potential customers as possible. So what’s the next best thing? Show them what it’s like by creating a video introducing your product or service.
Mobile Devices Have Changed The Marketing Landscape
Thanks to mobile devices, it’s never been easier to show the experience of using your product or service to potential customers everywhere. Mobile devices have also driven consumer behavior towards researching products and services online before engaging with a salesperson. While this gives your marketing a broad reach, it’s important to take that opportunity to engage customers as effectively as possible.
Fortunately, mobile devices also make it easy to capture high-quality video of the experience of using your product and service. You can create a whole series of compelling videos showing different aspects of your product, different scenarios with your services being used, video testimonials, and many other possibilities. But what is the best way to host these videos, share them with customers, and promote them on social media?
That’s where TikiLIVE comes in. TikiLIVE is the premier all-in-one content delivery platform that hosts and encodes your videos to be viewed in HD quality on all mobile devices and set-top boxes. With TikiLIVE, you can create channels of your videos where you can direct potential customers to learn more about what your product or service has to offer them. TikiLIVE’s robust hosting platform ensures that your videos stream flawlessly whenever you need to engage your prospective customers, whether they are at home or researching your product or service on their mobile devices.
The ways you can use videos to market your product or service are virtually limitless. Some examples where video can enhance your marketing profile and draw in customers include:
● Complex Products: Are you selling software or a device that can appear daunting when you first approach it? Create a video or series of videos that break down how it works and the different ways it can be used in simple terms. Show potential customers they have nothing to fear. If you can get reassuring testimonials from people who can talk about how useful and usable the product is, so much the better.
● Adventure-Tourism Services: Do you run a fishing charter, zipline tour, or paintball range? Give potential customers a taste of the excitement you have to offer them by capturing video of some highlights of a day at your business. Record some of your customers enthusing about how much fun they’re having.
● Musicians: Are you a musician for hire looking to drum up business at weddings, events, and studio sessions? Record a demo video showcasing your styles and instrumental skills. Include clips of you performing popular songs as well as samples of your original material to highlight your songwriting abilities.
● Gaming: Have you developed an awesome game that you’re itching to show off to the gaming community? Create a video featuring samples of the world you’ve created and the action to be had in your game. Tell the backstory of the game’s world and characters.
● Handcrafted Items: If you are a woodworker, metalworker, clothing maker, or other artisan, a video can showcase examples of your work and let customers know how they can work with you to create one-of-a-kind items. Show clips of you in your workshop in the process of creating, include testimonials from past customers, let viewers know of any places in their community where they can see your work.
● Event-Planning Services: Feature clips from successful receptions, banquets, conferences, and so on that your business has overseen. Show some of the many aspects of event planning that most people never even think of. Get past customers to talk about how easy you are to work with and the success of events you managed.
● Inventions: Have you invented a product that makes an everyday task easier, but people don’t even know that they need it? Create a video demonstrating your invention and telling viewers about the many ways it can improve their lives.
Videos Made? TikiLIVE Puts Them in Front of Your Customers
Once you have your videos that take customers in-depth with your business, let TikILIVE take it from there. Upload your videos to your Media Library and TikiLIVE’s Monster encoder will render the videos for viewing on all mobile devices and digital set-top boxes like Roku. Use TikiLIVE’s Channel Manager to create playlists that can stream your videos continuously, or have them viewable on demand from your Media Library. Share your streaming videos via social media posts, made easy with TikiLIVE’s social media integration. TikiLIVE also provides a WordPress front end that you can brand for presenting your video content and can include a shopping cart if you want to make sales directly from your site.
TikiLIVE’s Analytics Show You Where You’re Being Seen
Sure, it’s great to put videos out there to drive customers to your business, but how can you tell whether anyone’s watching? TikiLIVE offers a sophisticated analytics suite that can show you how many times your videos have been streamed, where users are watching them from, how long into the videos the users are watching, and other statistics on viewer habits. This valuable information can help you develop strategies on where to focus your marketing efforts, learn which video approaches seem to be working better than others, see where viewers are being referred from, and other key marketing insights.
Collaborate with TikiLIVE to Make Your Marketing Come to Life
Video has a proven ability to draw customers and get them interested in products and services, which is why businesses should consider videos a marketing must-have. Channel your creativity into recording your marketing messages and partner with TikiLIVE for first-rate video hosting, streaming, and social-media promotion. Contact us today with any questions you have or sign up for TikiLIVE today!
