Twitter, Facebook, Tumblr, Google+, Pinterest; social media is all around us and has slowly made itself such a part of our lives that it is hard to imagine a world without it. There are many different platforms with many different benefits and limitations, but they all have one thing in common. There are certain limitations in how many of them handle multimedia content such as streaming audio or video.
Most people work around this by utilizing free services such as YouTube to store a video that can be linked to the social media post, but this also has its limitations. Commercials for unrelated products, slow buffering, popup messages during the video, lower quality video; all of these can change the message you want to present when you choose to embed a video into your social media post.
Getting YOUR Message Out to the Masses
Say you are a new artist who wants to showcase your talent by posting an audio or video file of your song. This is quite easily done with the tools available today, most mobile phones can take HD quality video, but it is important to think about some of the drawbacks listed above when you decide where to store your media for sharing. What message do you want to relay to your audience?
When someone clicks on the link in your post what are they going to see first? Will they be taken to a completely unrelated ad that may turn them off from watching your video? Will the video have trouble loading due to a buffering issue? Will the video be interrupted by a display banner part way through that obscures the video? If they watch your song, will they be offered more of your videos or will they be offered many unrelated videos that have nothing to do with you? Will they even be able to watch the video on the electronic device they have chosen to use? These are all important things to consider.
TikiLIVE Can Help!
With TikiLIVE you control the content and we take care of the rest. Once you have created your video or audio file you just need to upload it to TikiLIVE then include the link in your social media post using our comprehensive social media integration tools. TikiLIVE offers several advantages compared to other streaming providers.
• No advertising unless you decide to include it
• HD quality without bandwidth limits
• Your content will be instantly viewable on all iOS and Android devices with TikiLIVE’s Monster Encoder
So if you were the artist above you could record and upload your video, attach it to your social media posts, and know that your message was being sent to your audience without other messages getting in the way. TikiLIVE has invested in the infrastructure to make sure your video is delivered without buffering issues or poor video quality so that you can focus on creating high quality content.
Improving Your Social Media Marketing
Another common use of social media is as a marketing tool that showcases your product or service to the public. As anyone who has tried to sell a product knows, the best way to entice people to buy is by doing more than telling them about it, but by letting them try it. While the internet gives you a much larger audience than what was available in the past, it does have the limitation of not allowing customers to see the product for themselves.
Or does it?
The next best thing to having the product in your hands is to see someone actually using it. Embedding tutorials or videos that showcase the ways your product can be used on your social media sites is a great way to do this.
For all the reasons that the artist wants to control the video they send, you will want to make sure that your product video is delivered unrelated advertisements – or worse, ads for your competitors’ products. You will want to make sure that the video streams without problems that can turn off your potential customers, and you will want to make sure they are forwarded back to you when they are done rather than somewhere else. TikiLIVE is the answer to all these problems.
The Best Way to Raise School Spirit
Many high schools are already using social media to keep in contact with students, but why not take it to the next level? Adding an audio or video message link to your social media posts can increase interest and improve student engagement. Send a short clip of the latest football game, rehearsal video of the upcoming school play, or even a video advertisement for the school dance. What better way to build interest in school activities and raise school spirit?
In fact, why not use your channel for a live broadcast of the game or assembly for those students that are not able to be there in person. The tools are available from TikiLIVE to do this effortlessly through a cell phone or video camera at the game. It is as simple as turning your camera to the action and letting our integrated tools do everything else that needs to be done.
Best of all, with TikiLIVE you can be assured that the message you send is the one you intend to give. No advertisements or links to other content on an uncontrolled video platform. TikiLIVE allows you to create your own video and audio channels and store your media before sending to your students, and it can always be available if they need to see it again at a later date.
Support for Your Content Delivery Needs
Whatever your needs for social media integration, TikiLIVE is committed to providing you with the best solution to deliver high quality video and audio content to your followers. Our courteous and knowledgeable staff can talk with you to answer all your questions and be able to best determine the solutions that will meet your unique needs. Contact us today to learn more about how TikiLIVE can improve your social media marketing!
