So you’ve created your streaming content, but you’re not exactly sure how to market it to your target audience? This is a question that we hear far too often. While creating high quality video content is difficult, unfortunately your job isn’t over once you “wrap” your video production.
In fact, this is really just the beginning to getting your content the exposure that it deserves. TikiLIVE has worked extremely hard to develop a variety of tools that allow you to easily get the word out about your content.
One of these tools is our completely redesigned Electronic Program Guide (EPG). In this article, we’ll discuss this tool in more detail as well as go into some other ways that you can promote your content by partnering with TikiLIVE.
EPG Explained in Detail
While EPG may not be something that you hear about everyday, you likely have plenty of experience with this type of tool.
How many times have you been frustrated with your cable or satellite providers programming guide? Was it too slow or incorrect? Does it take you far too long to find what you’re looking for?
All of these questions were complaints that we heard about other programming guides when we were redesigning our EPG. Our mission was to completely rebuild the traditional programming guide into something that was fast, efficient and gives you exactly what you want.
Our EPG software has a variety of features that make it useful to your growing audience, including:
- Alerting your audience of your scheduled events: Easily let your viewing audience know about your scheduled events by simply updating the EPG software. This way your audience will never miss another event.
- Full HTML5 support: Not only will your events be updated on your set top box, but thanks to our Native HTML5 support you’ll be able to make edits to your programming schedule right from your mobile phone. This will allow you to constantly tweak your programming schedule even while on the go.
- EPG syncs across devices: No matter where you make changes to your programming schedule, it will instantly propagate across all devices. This means that making a simple change to your programming from your mobile phone will automatically change your scheduled events across all of your users devices.
Another Nail in the Coffin of Satellite and Cable Providers
Technology like updated EPG software shows how satellite and cable providers continue to be replaced by less expensive, more feature rich content that is mostly provided online.
While large media conglomerates are scrambling to figure out how to regain market share, streaming providers are growing at an astronomical clip.
Thanks to improved technology like TikiLIVE’s updated EPG software, you are no longer forced to put up with the inferior service and high prices from cable and satellite providers.
5 Additional Ways to Promote Your Content With TikiLIVE
While our updated EPG allows you to easily let your viewing audience know about upcoming schedule events, there are several other tools that make growing your audience within reach.
- Free WordPress Site
When you are creating streaming content, the last thing on your mind may be your website. The trouble is that if you don’t have a website dedicated to your brand or organization it can be difficult to grow your audience.
With TikiLIVE, you get a free WordPress website that is tightly integrated within your standard control panel. Feature your videos as well as any other type of content that you see fit. This site can be completely customized with your brand and can even point to your custom domain name.
- Social Media Integration
Once you have your content and your website up and running, it’s time to grow your audience. Social media has traditionally been a great way to let your viewing audience know about new content that has recently been published.
The trouble is that remembering to post consistently to your social media networks can be challenging. That’s why we’ve developed tools that allow you to instantly share your streaming content to your social media profiles with the touch of a button.
- Cloud Based Encoding
We understand that your love lies in creating high quality content, not dealing with conflicting file types and other technical issues. Our Monster Encoder allows you to upload your content in a variety of formats that are then converted in the cloud to match the device each viewer uses, offering them the very best possible viewing experience.
- Content Delivery Network
Something you don’t think about when you are first starting to produce video content is reliability. What you may not realize is that in the online world you only have a few precious seconds to capture the attention of your viewing audience. If your videos have all sorts of buffering issues you’ll quickly cannibalize your audience.
Thanks to our top-notch content delivery network you won’t have to worry about any issues with the delivery of your content. We have a bank of high-powered servers strategically placed around the world, which are used to serve content to your users based on their geographical location.
- Mobile Ready:
The single most important aspect of your content strategy has to do with how your content is presented on mobile devices. If your content is not optimized for smartphones or tablets you can go ahead and kiss the success of your content goodbye.
With more than half of all Internet traffic originating from mobile phones, it’s imperative that your content is accessible from these devices.
We offer full mobile support that should give you confidence that your content will easily be accessible across all types of devices.
Interested in More Information About TikiLIVE’s EPG Software?
If you still have questions about setting up an account with TikiLIVE or want more details about our updated EPG software, give us a call today at 305-743-6722. We’ll be happy to answer any questions you have about growing your viewing audience online.
