According to a report by Digital TV Research, the number of European IPTV subscribers will surpass the total number of Satellite subscribers by 2018. This is great news for the IPTV industry and bad news for the satellite and ultimately the cable industry as well.
Due to largely monopolistic practices, the cable and satellite industries have been able to experience astronomical growth over the past few decades, largely based on the fact that consumers had very few options. Times have changed as more and more IPTV providers offer quality programming at affordable prices. Consumers are beginning to see that they do have options and do not have to be tied to costly satellite and cable TV.
IPTV offers a host of advantages compared to standard satellite and cable TV.
Access to Wide Range of Content
With IPTV consumers are able to access a large amount of different content. Whether it is through one of the large IPTV providers such as Netflix, Hulu or Amazon or through independent IPTV providers like TikiLIVE, consumers have many more options in terms of high quality content with IPTV compared to satellite and cable television.
Independent producers can easily choose a platform like TikiLIVE and have their content be shown alongside the large IPTV providers. With TikiLIVE’s robust infrastructure and support for the new h.265 codec, your content can easily be accessible by the masses without the high prices that would go along with traditional air time.
Multiple Platform Support
Who likes to be chained to their living room couch to watch TV? With IPTV, you can watch TV from anywhere. With mobile phones, tablets and computers, you can easily watch your favorite TV from anywhere with an Internet connection. This opens up a world of opportunities for consumers and content providers. No longer are you bound by the number of TV channels that are included in your cable or satellite package. With IPTV your options in terms of TV programming is essentially limitless.
Providers like TikiLIVE have taken the mobile IPTV experience to another level. Using HTML5 technology, TikiLIVE allows users to view content optimized for each individual device. Using responsive web technologies, content hosted on our servers will look great regardless of the device used to view it. This gives our users a huge advantage as more and more people are turning to their mobile devices to access the Internet as well as to stream video content.
Better Monetization of Content
Having the funding to launch an actual TV station on a cable or satellite provider is next to impossible. If you are not a huge, multi-national media conglomerate, you can likely kiss your dreams of having your own TV channel goodbye. You may think that this is a bad thing, but you can actually use it to your advantage!
With an IPTV provider like TikiLIVE, you control your video content from beginning to end. You control how your content is produced, broadcast and how it is monetized. TikiLIVE offers a variety of options that allow you to offer pay-per-view content or charge for content that has already been broadcast. This allows you to easily create income around the clock!
Cost
How could we forget about the huge cost savings that can be seen with IPTV providers? As satellite and cable providers continue to increase their rates, IPTV providers have largely kept their rates the same. As consumers begin to move towards IPTV, more and more people are finding that cutting the cord from their cable or satellite provider is not that difficult.
We live in an age where information is always at our fingertips through the Internet and people are finding that they do not have the time or the desire to sit in front of a TV and watch “old news”. With most news breaking on social media in an instant, the need for breaking news and other traditional TV programming is simply no longer relevant. IPTV providers are embracing this change by offering unique programming options. If cable and satellite companies do not do something drastic to save market share, more and more people will likely be ditching their traditional TV providers to go with IPTV.
IPTV is the Art Bazaar of the Modern TV World
IPTV is almost like the art bazaar of the TV world. Think of an art bazaar with creative talent from around the world at your fingertips. With IPTV, anyone with a computer or even a smartphone can broadcast quality content online. This allows aspiring artists, musicians, politicians and more to be able to easily get their message out to the masses. IPTV is the epitome of grassroots media, which offers huge benefits for the consumer.
Some of the best video content is created by independent producers, but in the past there were far too many road blocks to get this content to TV airwaves. Thanks to IPTV, this is no longer the case. With providers like TikiLIVE, you can scroll through hundreds of channels of high quality content produced by independent artists looking for their next big break. The next Good Will Hunting may be available right now through a popular IPTV service like TikiLIVE.
Robust Analytics
With IPTV, you don’t have to wait for TV ratings and rely on anonymous surveys to determine the effectiveness of your programming. With robust analytics tools from providers like TikiLIVE, you can quickly see which content is being viewed the most and which content is struggling. This allows you to make quick, on-the-fly changes to your content strategy to increase your viewership. What takes TV networks months can be done in minutes with IPTV.
Ready to Take the IPTV Leap? Partner with TikiLIVE
If you are ready to learn more about IPTV and see how TikiLIVE can help you produce and distribute top-notch content, contact us today.
