If you follow the news even a little bit, you’ve likely heard about the huge success of digital streaming platforms like Netflix, Hulu and Amazon and the outcry from customers who are finally throwing their hands up in disgust as they look at their cable and satellite bills that keep climbing.
Consumers are making a stand with their wallets and cancelling cable and satellite subscriptions in favor of more cost effective streaming platforms. This move to “Over the Top” TV platforms as opposed to expensive television networks should be great news for aspiring content providers looking to get their content out to as many people as possible.
What is OTT?
OTT or Over the Top television is the process of using broadband Internet to deliver video content directly to TV users through a variety of internet-connected devices such as PCs, gaming systems, streaming devices, smart TVs and set top boxes. OTT in essence completely bypasses the traditional cable and satellite providers to deliver high quality video content to viewers.
If you look at some of the most popular shows as of late, you’ll see shows like Orange is the New Black, House of Cards and other newcomers that are drawing huge audiences to streaming providers. This strategy of creating original programming was sheer genius and has forced viewers to sign up for these streaming services to ensure that they are able to watch these wildly addictive shows. These shows have made OTT mainstream and proves that the future is bright for independent, freethinking content.
TikiLIVE Makes OTT Broadcasting Extremely Easy
If you’re interested in trying your hand at producing streaming content, one of the most important decisions you’ll have to make is the streaming provider that you choose. With scores of options it can be incredibly overwhelming trying to find a provider that meets your needs.
If you’re looking for a provider that can have you up and running in no time, TikiLIVE may be your best option. As a leading content provider for over 10 years, we offer a wide range of features that will make getting your content online extremely easy.
A Robust Content Delivery Network
The last thing that you want is for your content to become wildly popular while your provider is not able to keep up with the demand from your growing user base. TikiLIVE knows a thing or two about growing pains and is ready to handle the growth of your viewing audience.
We have several measures in place including a rock solid content delivery network that will minimize the buffering and streaming issues you may have seen with many of the low-cost streaming providers. With a network of servers located around the world, we promise that we’ll be able to handle the popularity of your streaming content without a single hiccup.
Access Across a Variety of Platforms
In today’s OTT landscape, it’s important that your content is viewable on any number of devices. Whether your users are accessing your content from a Smart TV or a Roku device or even a smartphone or tablet, you want to make the viewing experience as easy and seamless as possible.
That’s why we offer full HTML5 support, which makes it possible for your content to be viewable on all types of set top boxes as well as any smartphone or tablet. This cutting edge technology will allow your viewers to have a wonderful viewing experience that’s to their unique device. As more people view streaming content from devices with small screens, it’s important that you do not overlook this huge segment of your user base.
Create Your Own Custom Channels
Instantly create custom channels that will allow you to be featured alongside the big players like Amazon, Netflix and Hulu. Thanks to TikiLIVE’s Monster Encoder, uploading your content is extremely easy. You can leave the complicated video encoding worries to TikiLIVE and just focus on creating content that your viewers will enjoy.
Manage Your Website and Content in the Same Interface
With a TikiLIVE account you not only get a platform to publish your video content, but you also get a fully functional website that is accessible through your TikiLIVE control panel. With a website powered by WordPress you’ll easily be able to build your brand outside of your video content all from the same platform.
If you’re not familiar with the WordPress platform you should take solace in the fact that it powers millions of websites on the web and requires little to no experience in web design to get up and running.
Manage Your Social Media Accounts Like a Pro
Aside from creating content, updating your social media accounts can feel like a full time job. With TikiLIVE you’ll be able to instantly share your videos with all of your social media accounts with the click of a button. This should help you to organically grow your audience across Facebook, Twitter, Google+ and other popular social media networks!
Get Your Content Out to the World
As you can see the OTT revolution is here and it’s up to you to hop onboard! Partner with TikiLIVE to ensure your content can be seen by the world. For more information on how easy it is to setup an account, contact us today.
