With all of the advances in technology over the past decade, it really is amazing that traditional radio still exists.
While the market shifted a bit with the introduction of satellite radio, this new method of radio never really took off like some would have thought.
Now as it becomes easier to broadcast HD video and audio online are we finally ready to say goodbye to traditional radio?
Radio Will Have to Adapt to Survive
With the introduction of podcasts, Pandora, Spotify and all sorts of other digital mediums able to deliver music, radio executives should definitely be fearful of the future.
While it’s hard to know whether radio will completely die anytime soon there is no doubt that its listeners will likely drop due to other technologies vying for their attention.
Radio is an extremely basic technology and with all of the other media formats constantly improving, it’s hard to imagine a world where traditional radio will be a power player in the media landscape of tomorrow.
For radio to survive it is going to have to adapt to the constantly changing technological paradigm.
Radio stations will need to do away with endless advertisements and boring DJs and replace them with high quality content that listeners will actually want to hear.
When radio stations are competing against hundreds if not thousands of other formats they are going to have to do a better job of catering to the needs of their listeners.
Live Streaming Offers Unlimited Choices
When you’re scrolling through the radio dial as you barrel down the freeway you likely only have a small subset of AM & FM stations to choose from in your local area.
What if you want to listen to that great station in NY or LA that you heard while traveling a few months ago? Is this possible with traditional radio?
Nope!
Radio stations at their core are relegated to small geographical areas based on the range of antiquated radio towers.
With the rise of the Internet and our move towards a more “wireless” society, the thought that you could be limited by something as archaic as a radio antenna is foreign to many, especially those in their late teens and 20’s.
While radio broadcasting is severely limited by location, live streaming in HD with IPTV is not.
With live streaming all your viewers or listeners will need is an Internet connection, which will allow them to easily stream all types of high quality content.
The beauty of streaming in HD is that viewers can find content for all types of interests compared to a small set of radio stations.
Interested in basket weaving? There is likely a live streaming channel dedicated to that!
Interested in stand up paddle boarding? There’s likely a channel for that too!
You get the point. With HD streaming content almost anyone can become a video producer and easily stream their content to the world.
Live Streaming in HD is Affordable
Another huge drawback to radio broadcasting is the huge expenses that are required to get started.
You first have to buy airtime and then hire an expensive team of producers as well as on air talent to manage the music that is played.
All of this is incredibly expensive and has made it impossible for some small markets to even have a viable radio station.
Live streaming, on the other hand, is extremely affordable. All that is necessary to get off the ground a simple video recorder and an account with a streaming provider. In fact, users can even shoot video in HD from their smartphone and have it instantly streamed online if necessary.
Partnering with a streaming provider like TikiLIVE offers a wide range of affordable options for individuals or organizations looking to harness the power of technology to generate content for their users.
Benefits of a Streaming Platform like TikiLIVE
Partnering with a streaming provider like TikiLIVE offers a whole host of advantages compared to attempting to reach your audience through radio. Below are a just a few of the benefits that you’ll experience by choosing to work with TikiLIVE to stream high quality HD content.
- Device Independence: Whether your users are accessing your content from a TV through our IPTV technology or through their smartphone, tablet or PC, TikiLIVE offers a tailored experience regardless of device. With our HTML5 technology powering our suite of services, your users will receive a fully catered experience based on their device.
- Robust Backend Built for Growth: We understand that viral growth can cripple a business or organization that’s not prepared. This is why we have invested in a robust infrastructure of servers positioned across the world. As your content becomes more popular we’ll be ready to handle the sharp increases in traffic.
- Jump on the IPTV Revolution: These days it’s difficult to go more than a day or so without hearing about the streaming capabilities and offerings of Netflix, Hulu or Amazon. These providers are quickly gaining subscribers while other traditional TV providers are losing market share. What better way to gain your own set of followers than by creating your own IPTV channel with TikiLIVE that will put your content alongside the big players? All it takes is a few simple clicks of a button in our easy to use web based interface.
- Be on the Cutting Edge of Technology: Let’s face it, traditional radio broadcasting is not the way of the future, but IPTV and HD streaming most definitely are. Make sure that you are putting your best efforts towards a technology that will be around for years to come.
Ready to Get Started Broadcasting in HD With TikiLIVE?
If you’re ready to get started on your quest to deliver high quality HD content to your viewers, contact TikiLIVE today. We’ll be happy to show you how easy it is to setup an account and to begin streaming your content to the masses.
