If you’re just embarking on the journey of video streaming, you likely have a few things to learn. You’ll need to brush up on the technology surrounding video streaming and you’ll have to make sure you have the necessary software, video camera equipment and online streaming partner to effectively provide your viewers with high quality video content.
While you may only be focused on creating high quality video, there are actually many facets of an effective streaming campaign that should not be neglected. Failing to devote the necessary resources to some of these aspects of your streaming campaign can result in a lack of interest in your content. By focusing on delivering a high quality, consistent experience to your audience you will convey a more professional image to viewers.
How Can I Deliver a Consistent Streaming Experience to My Users?
Providing a consistent experience to your users may seem relatively straightforward, but in reality it can be quite complicated. You not only want to create high quality content, but you also want that content to be delivered effectively to your audience. You can do so by keeping the following in mind.
1. Your Bandwidth Matters
If you’re using a live streaming provider that hosts your content in the cloud you may not think that your Internet bandwidth matters, but this is not the case. If you’re providing a live stream to your audience you’ll want to ensure that your Internet connection is sufficient. The last thing you want is for your live stream to be extremely choppy, resulting in your audience heading for the “exits” in droves.
2. Ensure Your Content is Accessible Across Platforms
Just a few years ago, most users accessed streaming content from their personal computers. Today, the streaming landscape has changed immensely. Now content creators must ensure their content can be viewed across multiple devices. Ensure that your content provider allows you to share your videos with users on mobile devices, tablets, computers and even iPTV devices.
TikiLIVE offers full support for video streaming across mobile devices, tablets, computers and a variety of set top boxes. Through our HTML5 support, you can be confident that your content will be easily accessible across a myriad of devices.
3. Effectively Market Your Video Content
While you think that your work is complete as soon as you’re done shooting your video content, this simply is not the case. In today’s world, your work is only just beginning when you are winding down your video production. After production, you must focus on getting your content out in front of as many viewers as possible.
TikiLIVE offers a variety of ways to help you get noticed online. Not only do we offer a host of high quality streaming options to ensure your content is easily viewable by a large audience, but we also make it extremely easy to help you market your content to your target audience.
4. Get the Word Out On Social Media
One of the best ways to market your content is through social media. Using social networks like Facebook and Twitter to reach and boost your audience can quickly allow your content to become wildly popular online. Social media networks are the perfect way for your content to go viral because of the ease with which users can share your content with their friends.
TikiLIVE offers user-friendly social media sharing tools that allow you to instantly get your content in front of a massive user base. With TikiLIVE technology, you can even have your videos automatically play directly on user pages for certain social media networks.
5. Create a Website to Further Build Your User Base
Another way to provide a consistent experience for your users is by creating a website that helps build your user base and your brand. Websites can be extremely expensive and intimidating for someone without a technical background.
Thankfully, TikiLIVE understood this hurdle and has integrated a WordPress website into each users streaming account. WordPress is a versatile website platform that powers millions of websites online. The platform requires very little technical expertise and can have you up and running with a professional looking website to promote your content in minutes.
6. Partner With a Content Delivery Network With Worldwide Reach
Another huge factor when it comes to video streaming is the streaming provider that you choose to host your content. Considering the variety of free options online, you may think that you don’t need to pay to host your video content.
The reality is that free providers are often more focused on advertising dollars than on offering a reliable network to stream your content. This means that your viewing audience may experience significant lag and buffering issues, which could cause them to look elsewhere for content.
TikiLIFE offers a fully-featured content delivery network (CDN) that will ensure your content is always served efficiently to your end-users. With servers located around the world, your content will not suffer at the hands of a greedy provider. We understand that streaming content is likely the crux of your business, and therefore, we work hard to ensure our network will always hold up to the needs of your viewers.
Are You Ready to Work Your Magic?
Now that you’ve seen the benefits of a consistent video streaming experience you’re probably ready to get more information about how to start streaming your content online. At TikiLIVE we have a team of streaming experts with years of experience to help you begin as soon as possible.
Simply give our team a call today at 305-743-6722, and we’ll be happy to go over your account options to help you find a solution that meets your needs.
