Prior to the introduction of television, radio was the dominant method of disseminating information to the masses. Many families would gather around the radio in the evenings to hear the latest news, and during times of war to hear the list of fallen soldiers. While the history of radio dates back to the early 1800’s, it was not until 1894 that Guglielmo Marconi built the first commercially successful radio device that enabled military and marine communications. Following Marconi’s invention, radio began to be more widely used around the start of the 20th century.
It is hard to believe just how far we have come since the early days of radio. With the advent of television and the Internet (and the continued advances in high speed Internet), traditional radio is losing popularity. People are now connected to mobile devices 24/7 and can stream their preferred radio broadcast on their device of choice.
As more people adopt mobile devices in their everyday lives, broadcasters are looking for new ways to reach their audience. The most interesting thing about this movement to mobile, however, is the new services that are created. “Broadcasters” are no longer just famous disc jockies who got a lucky break on radio. With content delivery services like Better Than Radio from TikiLIVE, people are learning that they can give themselves the big break they’ve always wanted and create, host and broadcast their own radio stations.
Better Than Radio: A Platform for Serious DJ Professionals
TikiLIVE’s Better Than Radio platform is the new face of radio. Stream HD audio to any device including iPhone, Android phones and tablets. It’s never been easier to create and organize your playlists, schedule commercial breaks, broadcast interviews or break in with live news. Add social broadcasting players to your Facebook and Twitter feeds. You can instantly find out who is listening to your tracks in real time on your dashboard with our advanced tracking system.
With more features and better pricing than other platforms like KryKey, LIVE365, Spreaker, BlogTalkRadio and Radionomy, TikiLIVE is the professional DJing platform you’ve been waiting for.
Other benefits of our Better than Radio and video broadcasting services include:
Dynamic Content
Let’s face it; radio is a communication method that can be effective, but not terribly interactive. Using a streaming provider like TikiLIVE allows you to utilize not only audio content, but video as well. Video can truly break open your options of interacting with your audience.
Cost Effectiveness
Another advantage of using the Internet to broadcast your content is the low cost. Streaming your content online with a budget friendly provider like TikiLIVE, does not have to cost a fortune. You can easily broadcast your content to a large number of users for a relatively small amount of money. Streaming your content online will be much cheaper than traditional radio and television. Distributing your content online also allows you to test different types of content to see which perform better compared to radio where your options are limited.
No Geographical Restraints
With traditional radio you can only broadcast to a certain geographical area based on radio frequencies. This means that if you wanted your content to be available nationwide, you would have to strike up deals with hundreds of radio syndicators to have your content played around the country. If you are looking to take your content across the pond, radio broadcasting becomes even more difficult.
With online streaming, geography is not even part of the equation. With a robust content delivery network, your content is easily delivered anywhere in the world. In fact, content delivery networks allow for your users to be served content from servers based on their location. This helps to reduce lagging and buffering which is frustrating when trying to stream content online.
The Latest Technology
By migrating your content offerings online, you can ride the wave of the future as opposed to being stuck in the past. Traditional radio is an antiquated format that is not nearly as cost effective or innovative as streaming audio or video. TikiLIVE uses the latest in audio and video technology to ensure that our customers are always able to provide content to their users effectively. These emerging technologies include the latest codec (h.265) and HTML5 encoding which allows your content to be viewed on a variety of devices.
Multiple Mobile Device Compatibility
Traditional radio must be listened to from a small number of devices. Whether it is in the car or from a portable AM/FM radio, the options are limited in terms of how your viewers can access your radio content.
TikiLIVE allows you to broadcast your content to all sorts of devices as long as your users have an Internet connection. With high-speed Internet access now common in most households and via most mobile devices, your potential audience is almost limitless.
More and more users are accessing the Internet from their mobile devices and it is therefore important to provide your content in an attractive manner across all types of devices. Whether your users are viewing your content on a mobile phone, tablet, computer or even a television, TikiLIVE has you covered. With cutting edge HTML5 encoding, all of our content will look beautiful across mobile devices. We understand the importance of a smooth and attractive user interface and have worked hard to achieve this goal across devices.
A Deeper Connection with Listeners
TikiLIVE also offers live chat capabilities to allow you to connect with your users alongside your content. This type of interactivity is impossible with traditional radio. Imagine how entertaining your audio or video content could be if you were able to chat live with your users online. No longer do your radio listeners have to wait on hold to talk with you, they can simply login to your chat channel and talk directly with you.
Detailed Analytics
Have you ever been called at your home for a television or radio survey? Chances are if you have, you likely hung up the phone before giving any type of valuable feedback. With a streaming service, there is no need for these pesky surveys. You can instantly login to your TikiLIVE portal to view detailed analytics about the popularity of your content. Easily see what is working online and what needs to be tweaked at a moment’s notice. This allows you to modify your content in real time as opposed to waiting to hear back from imprecise surveys.
Top Notch Customer Service
We know that you have options when it comes to online streaming providers. Therefore, we have worked hard to develop a product and a support team to be able to handle any questions or issues that you may have. While many other providers have disconnected their phone lines and rely on email support, we offer phone, email and live chat support from our South Florida offices. Should you want more information about our suite of products, give us a call today at 305-289-4557.
